In yet another update (and video) from the Digital R&D Fund projects, I caught up with David Jubb, artistic director of the Battersea Arts Centre (BAC) to see how the Scratchr project has been progressing, and what the future holds for the project.
“Scratchr has now been online for about 3 months,” he started. “Our original planned outcome remains unchanged: to create an online platform to enable creative dialogue between people who are interested in developing new ideas together. But as with any R&D process, there have been plenty of surprises along the way. Perhaps one of the most striking realisations is the way in which Scratchr, over time, could change the way BAC engages with artists and programmes new work in the future.”
Some of the stats from Scratchr make for exciting viewing: the site has 200+ active members; half of these have posted an “Itch” as an idea that they are interested to “Scratch”; the site has also had over 21,600 pageviews and 2,000 unique visitors; 55% of site visitors go to at least 20 pages, and about 62% of these visitors will stay for between 10 and 30 minutes on the site. Impressive stuff.
“We’re pleased with these early signs,” David added. “While the site membership is modest, the depth of engagement with the site is strong. It feels like it is mirroring the engagement with live Scratch back in 2000, with strong levels of interest by a committed community. That process led to Scratch being adopted and adapted by many arts organisations across the world.”
So what about Scratchr being adopted beyond BAC? “In terms of Scratchr, there are still lots of questions that we are still answering, and there is plenty of work to do to make the platform easier to use and more accessible to a general audience,” said David. “Perhaps the most interesting relationship – that we have yet to really scratch the surface with – is the relationship between live Scratch and the Scratchr online space.
“The potential to grow online engagement and a much wider audience feels massive. We think our next step is to find a way to embed a developer inside the organisation so that as ideas evolve we can flexibly test them, ensuring there’s a day-to-day playful relationship between the live and online experience.”
This week I catch up with David Jubb, artistic director of the Battersea Arts Centre (BAC), to find out more about the Scratch Online project and how it was all coming along…
(Note – the project’s digital partner is now Native HQ)
Can you explain what the Scratch Online project is and how it works?
Battersea Arts Centre’s mission is to invent the future of theatre. Most of the theatre made in the building is created through collaboration and experimentation. 12 years ago we began our Scratch programme, which gives artists an opportunity to share their ideas at an early stage of their development. As a process it also gives audiences the opportunity to roll their sleeves up, feedback on artists’ ideas, and follow the creative journey of an idea from inception to fruition. We have made 1,000s of shows using this process and over the last 12 years, “Scratch Nights” have spread far and wide, from the Royal Shakespeare Company to the Sydney Opera House.
About a year ago we started talking about how the process of scratching ideas might work as an online platform. Especially because one of the main challenges for theatre makers who make collaborative work is to find other collaborators: so we thought that the social nature of the internet might help one creative soul find another who could then go on to Scratch together.
How has the project been progressing?
What have the main successes / eye-openers been?
By creating a web-version of Scratch, we have essentially been exploring creative process. So the project has sometimes felt like an exploration of relationships, psychology and philosophy. This is partly because we are trying to create something on the internet that in the real world is all about the unspoken rules and the behaviours of a room full of people. So in creating an online version, you end up talking a lot about human nature, so our some of main discoveries have been how to adapt Scratch for an online environment.
Equally, what have the main challenges been, and how have you overcome them?
One has been translating the qualities of live interaction and human behaviour to an online equivalent. The other is the timeline, which has been tight in order to generate and deliver real innovation. We are entering the final phase of the project where we will face up to both of these challenges – I’m excited about the result.
Scratch is a human-centred creative process. It is what we are making online and it also how we have been making it. And there are such great people involved in the project that I trust that we will use our creativity to come up with something fresh and fun. Come to the launch on 31 August at Battersea Arts Centre, we’ll be Scratching it – and you can give us your feedback to develop the idea.