Home > Culture Cloud, Design, New Art Exchange > Culture Cloud: what next?

Culture Cloud: what next?

It’s been a while since I caught up with Skinder Hundal, the man behind the Culture Cloud project – back in August we spoke about some of the keys to making a project like this a success, but now the project’s finished, I wanted to find out what was next for Culture Cloud and the technology behind it…

 

Skinder, how will you incorporate digital technology at NAE now, given what you’ve learned from Culture Cloud?

“We feel much more confident about using the digital and social media platform. Culture Cloud proved that if we can design a digital system with simplicity and functionality as the main aim then it would work. We have learnt a lot about pre-planning and the amount of people and dedication it takes to pull off such a project, and that we probably needed twice the resources to really make it work.

“For this round at NAE we were very resourceful and it was the relationship of the CEO and NAE team with key partners that activated goodwill levering wider resources of time and knowledge.”

What will Culture Cloud look like in 2014?

“Technology travels too fast for us to know this so it is difficult to predict, however we would be keen to mainstream Culture Cloud as a model and refine key processes and technologies to ensure success. We felt that the democratization of how art is selected for gallery exhibitions using digital platforms was a success on the whole. The total process created a hype and a strong reality in that NAE had record number of visitors at the opening launch and good visitors throughout the exhibition.

“It also attracted a good selection of works from across the UK, unearthing and exposing new talent not seen or heard. The national curators in the partnership were impressed by this.

“Going forward NAE will strengthen its partnership and collaborators, scale up possibly through prominent media partners, widen the range of art forms if possible (beyond 2d) look internationally in terms of artists, audiences and partners, certainly improve audience engagement and voting, rethink the selling and commercial side of the project and improve the digital interfaces and interaction between artist, audience and curator.”

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