It’s been a while since I caught up with Skinder Hundal, the man behind the Culture Cloud project – back in August we spoke about some of the keys to making a project like this a success, but now the project’s finished, I wanted to find out what was next for Culture Cloud and the technology behind it…
Skinder, how will you incorporate digital technology at NAE now, given what you’ve learned from Culture Cloud?
“We feel much more confident about using the digital and social media platform. Culture Cloud proved that if we can design a digital system with simplicity and functionality as the main aim then it would work. We have learnt a lot about pre-planning and the amount of people and dedication it takes to pull off such a project, and that we probably needed twice the resources to really make it work.
“For this round at NAE we were very resourceful and it was the relationship of the CEO and NAE team with key partners that activated goodwill levering wider resources of time and knowledge.”
What will Culture Cloud look like in 2014?
“Technology travels too fast for us to know this so it is difficult to predict, however we would be keen to mainstream Culture Cloud as a model and refine key processes and technologies to ensure success. We felt that the democratization of how art is selected for gallery exhibitions using digital platforms was a success on the whole. The total process created a hype and a strong reality in that NAE had record number of visitors at the opening launch and good visitors throughout the exhibition.
“It also attracted a good selection of works from across the UK, unearthing and exposing new talent not seen or heard. The national curators in the partnership were impressed by this.
“Going forward NAE will strengthen its partnership and collaborators, scale up possibly through prominent media partners, widen the range of art forms if possible (beyond 2d) look internationally in terms of artists, audiences and partners, certainly improve audience engagement and voting, rethink the selling and commercial side of the project and improve the digital interfaces and interaction between artist, audience and curator.”
In the first post of 2013 I decided to pick up where we left off last time; catching up with all the different Digital R&D Fund projects (just recently we spoke to Scratchr and Punchdrunk) to see what’s happened and what’s next now most of the projects have completed their research & development stages. This week I caught up with Paul Cutts, chief executive of the Exhibition Road Cultural Group, to find out more about what’s happening with the Dickens London Trails app…
“Our ambition was to make the technology available to other small-scale arts and cultural organisations, enabling them to break into the digital market at low cost,” said Paul when I asked him what was going to happen with the app technology now the project had completed its R&D phase.
The group are now in discussions with a trust in the north of England, who is interested in using the app tech to develop its own series of trails around a world-famous heritage site.
“It would not be appropriate for me to name the organisation at this stage, as we’re in discussions currently and it may not come to fruition,” added Paul. “But I will be going to Newcastle to lead a workshop for them looking at what they need to consider, how to avoid some of the pitfalls we stumbled into and how to ensure the tool they create gives audiences what they want.”