The LSO Pulse app: good project management key to success
As part of the next series of posts for this blog, I’ll be asking some questions of the experts behind the Digital R&D Fund to see how their answers compare and what other, perhaps smaller arts organisations can learn from…
Question 1: What do you think the key to success has been with this particular project?
Jo Johnson, digital marketing manager at the London Symphony Orchestra, says that the project’s success was dependent on good project management.
“The nature of our project was such that good project management was key. We had quite a short amount of time to get something planned, built, tested and out into the market and the only way to get this done on time was to set out the deadlines, requirements and expectations from the start and stick to them rigidly.
“Of course it helped that we had a very clear idea of what the project was before we took it into the application process, so we were able to get going on it before the ink on the contract was even dry! And because we were basing it on an already existing student scheme, with an already existing audience to market it to and test it on, the only question as to whether it would succeed was whether the students would adapt to this new bit of technology easily or not, rather than whether the idea itself would work. Thankfully they did!”