Tonight’s The Night
Thanks to Neil Young for that headline! I’ll be humming this when we are putting the second part of our solution to the reality test tonight, at London’s Barbican where the LSO will be performing the wonderful Brahms Symphony No 2.
Having seen lots of our students target audience download the app, visit the mobile site and purchase tickets successfully (and still more buying via mobile as I write this), this evening will be all about redemption.
Our standalone and custom built mobile ticketing solution consists of the following components:
– the ticket owner’s mobile phone, either loaded with the LSO Pulse iPhone / Android App, or a smartphone with Mobile Internet access
– the mobile ticket, which consists of a number of visible and hidden data fields, and a corresponding QR Code, stored on each mobile device
– a handheld barcode scanner, which is connected via cable to the below notebook
– a notebook computer, which has been stripped to the bare bones to do only one thing, which is to run the Chrome web browser to access the web app below
– the LSO Pulse Ticketing web application, which is browser based and is driven from our KOMOBILITY platform (runs in the “cloud”)
The student coordinator will use this setup to scan all mobile tickets, to check whether a ticket is valid (purchased, not redeemed yet, for this event), and upon success, select the ticket on the web application to have been “collected”. For this phase 1, the coordinator will then hand a paper ticket to the student matching the pre-sold seat information.
In future events, we plan to drop the last “paper” element in this process, however this being a trial and involving a large concert and organisation (Barbican), we want to be safe rather than sorry!
The web application allows for alternative lookup methods, should the scanning of the mobile ticket fail, for example lookup by mobile number, name, and PIN code – obviously just scanning it is much more sexy (and faster), so one of our KPIs tonight will be the % of sold tickets successfully scanned at first attempt.
We have a number of fallbacks in place, including iPads with 3G connectivity should WiFi fail, several mobile handsets iPhone and Android to check for usability queries, and last but not least a list of all tickets, students and seats allocated on paper – if all goes well, that list will not be touched.
As for mobile ticket sales to date, here some stats as to what we have seen to date, and what we therefore expect to see with the students tonight:
- Biggest single transaction was for 8 tickets
- 70% of purchases made by App
- 30% by Mobile Site
- iOS 70%, Android 30% of app downloads
- Average tickets per user = 2.5
- App users have bought 2.7 average, Mob Site 2 per average
- So far 7.7% of ticket buyers have that fact shared via Facebook
We hope to have it almost all worked out and are excited about seeing the original concept complete its first circle. We’ll document it all and whether good, bad or ugly, will post a detailed update here in a few days.