Dickens takes a step forward
It’s been a while but we’re back with a brief update on where we’re at with all things digi-Dickens. It’s been an interesting and intensive few weeks as we’ve set about:
* developing actual content
* designing the look and feel of the app (including the characters ‘guiding’ users on their journeys)
With our technology partners Seren producing some exciting graphics and clean interfaces, we’re now ready for research partner MTM to beta-test the app with two consumer focus groups. This will be happening early next week.
Julia Ziemer – who’s leading on content generation at the Dickens Museum – has been plotting content, generating images and text. We hope to have two of the seven character-led trails completed ahead of launch on 22 April, with the others being rolled out over the course of the following months. This allows us to both generate and check editorial content, track usage and keep the marketing momentum rolling.
Chief executive – Exhibition Road Cultural Group